Advance PPC Training

Session 1: Introduction to PPC

Overview of PPC advertising
Benefits and advantages of PPC
Understanding the PPC ecosystem
Setting campaign goals and objectives

Session 2: Keyword Research

Importance of keyword research in PPC
Tools and techniques for effective keyword research
Identifying high-value keywords
Creating a keyword strategy

Session 3: Campaign Planning and Structure

Defining campaign structure
Ad groups and their significance
Creating compelling ad copy
Ad extensions and their impact

Session 4: Ad Formats and Bidding Strategies

Different types of PPC ad formats (text ads, display ads, video ads, etc.)
Choosing the appropriate ad format for your campaign
Understanding bidding strategies (CPC, CPM, CPA)
Budget allocation and campaign settings

Session 5: Ad Targeting and Audience Segmentation

Demographic targeting
Geographical targeting
Interest-based targeting
Remarketing and audience segmentation

Session 6: Ad Campaign Tracking and Conversion Measurement

Implementing tracking codes (Google Analytics, conversion tracking)
Monitoring campaign performance
Conversion tracking and attribution
Key performance indicators (KPIs) and metrics

Session 7: Ad Platforms and Tools

Overview of popular PPC platforms (Google Ads, Bing Ads, Facebook Ads)
Campaign management tools and features
Optimization techniques and best practices

Session 8: Quality Score and Ad Rank

Understanding Quality Score and its impact on ad performance
Improving Quality Score through ad relevancy and landing page optimization
Ad Rank and its role in ad positioning

Session 9: Ad Testing and Optimization

A/B testing and split testing
Optimizing ad copy, landing pages, and calls-to-action
Using data to refine and improve campaigns

Session 10: Display Advertising and Remarketing

Introduction to display advertising
Display ad formats and targeting options
Remarketing strategies and implementation

Session 11: Mobile Advertising and App Campaigns

Mobile PPC advertising trends
Creating mobile-friendly ads
App campaigns and app store optimization

Session 12: Video Advertising

Video advertising platforms (YouTube, Facebook)
Creating effective video ads
Video ad targeting and optimization

Session 13: Performance Analysis and Reporting

Analyzing campaign data
Creating reports and dashboards
Interpreting metrics and making data-driven decisions

Session 14: Campaign Optimization Techniques

Bid adjustments and bid strategies
Ad scheduling and dayparting
Campaign experiments and optimization tools

Session 15: Remarketing and Dynamic Ads

Advanced remarketing techniques
Dynamic remarketing campaigns
Custom audience targeting

Session 16: Advanced PPC Strategies

Competitive analysis and benchmarking
Ad testing and optimization frameworks
Expanding reach through partnerships and collaborations

Session 17: PPC Campaign Troubleshooting

Common campaign issues and their solutions
Ad disapproval and policy violations
Dealing with click fraud

Session 18: Local PPC Advertising

Local PPC strategies for small businesses
Location targeting and geo-modifiers
Google My Business and local extensions

Session 19: Landing Page Optimization

Importance of landing page experience
Landing page design best practices
A/B testing landing pages

Session 20: Final Project and Q&A

Participants will apply their knowledge to create a PPC campaign
Final project presentations and feedback
Open Q&A session to address any remaining doubts or questions